You & Mr Jones
The world’s first brandtech™ group

Our Group

You & Mr Jones is a marketing technology group that helps brands do their marketing better, faster and cheaper using the latest technology(ies)

Group Companies

Blood is our brandtech practice. It sits at the center of You & Mr Jones as the portal into the group and its creative and strategic operating system.

Mobkoi is a premium mobile marketing specialist. They work directly with publishers to deliver tailor-made creative solutions into safe and select environments.

55 is a global digital data company created by the former senior management team of Google Southern Europe with offices in Paris, New York, London, Shanghai, Geneva, Taiwan, Shenzhen, and Hong Kong.

Collectively is a leading full-service technology and data-driven influencer marketing platform that enables brand-safe scaling of influencer marketing programs globally.

Mofilm is a global community of over 10,000 filmmakers connected by technology to create brilliant video content for the world’s leading brands.

we believe all marketing can be done better faster and cheaper using tech.

Oliver (part of Inside Ideas Group) is the pioneer and global leader in building in-house digital marketing capabilities for brands.

Gravity Road is a leader in content innovation. They bring together marketing, entertainment and technology to create new types of content that builds brands. The creative company has recently launched a gaming, sponsorship and esports marketing practice primarily run out of its NY HQ.

We invest in startups building tech-enabled ways for global brands to do their marketing better, faster, and cheaper.

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Strategic Investments

Niantic is building a state-of-the-art augmented reality platform for current and future generations of AR hardware. They are best known as the creator of the AR mobile game Pokémon Go.

Crossing Minds was created in Stanford’s Artificial Intelligence Lab and has built a personalized AI to understand human behavior through comprehensive taste analytics and provide customizable recommendations and a cultural discovery platform.

Automat provides a Conversational Marketing Cloud platform that helps companies use AI to talk to their customers, and to understand and serve them better.

Pixlee-Turnto have recently merged to provide the most innovative platform for customer-generated content, ratings & reviews, Q&A and checkout comments on all social media platforms.

Zappar is an augmented reality company, app and self-serve platform that connects the digital world with the things around you.

Elsy is an early-stage company that uses data, analytics and technology to create innovations in media investment management.

Blacktag is a global platform for interactive content by Black creators.

Good-Loop is a purpose-driven video advertising platform where every programmatic media buy automatically triggers micro-payments to charity.

People-powered marketing is much more powerful than the old legacy way

Tribe Dynamics is a data company that tracks and measures social media influences' content using a metric called Earned Media Value to deliver Brand Momentum Insights.

AI Foundation develops foundational technology, products and experiences to leverage the power of decentralized, trusted, personal AI.

Brands used to be defined by what brands said to people, now they’re defined by what people say to people

Traackr is the world’s leading provider of Influencer Relationship Management software, bringing a data-rich platform to marketers and guaranteeing accuracy in influencer selection and customer targeting.

Jivox is a cloud-based platform that dynamically serves thousands of different personalized variations of the same ad to different users in real time.

VidMob is a creative technology platform that enables brands to understand which visual, text and audio details impact ad performance and rapidly optimize creative for improved results.

Engage Video Group is South Africa’s fastest growing data-driven online video publishing platform.

You can no longer buy attention, you have to earn it

EVRYTHNG is the leading Internet of Things (IoT) platform for consumer product brands, which activates product packaging to share stories and offers, and empowers brand owners to authenticate their supply chain.

It’s not about marketing to consumers, but about mattering to people

Griffin Gaming Partners is a venture capital firm that specializes in investing across the entire gaming landscape including platforms, infrastructure, developers and publishers. Their portfolio of investments include Discord, Tactile Games, Wave, Applovin and Subspace.

IPO

Pinterest is a visual social bookmarking platform that helps you discover, save and shop creative ideas.

Acquired

Amino combines the best of blockchain, advertising and payment technologies to enforce transparency.

Acquired

Beeswax is a Bidder-as-a-Service (BaaS) business that empowers advertisers to do their own programmatic media buying with a Real-Time Bidding solution.

Acquired

Gfycat is a user-generated platform and top-60 site in the US that lets you create, discover and share GIFs.

Better, faster, cheaper using technology

Leadership

You & Mr Jones is a partnership of brandtech experts and like-minded entrepreneurs from around the world

Sarah Davies

Partner

Sarah Davies

Partner

Sarah is a London-based, tech-focused, brand innovation expert. She runs Blood, our creative strategy practice. Previously, Sarah was Head of Innovation for Telefonica - leading a global team responsible for generating €50m+ of new business opportunities in the areas of big data, IOT, digital and sustainability.

Emma Cookson

Partner

Emma Cookson

Partner

Emma works with our global brand clients to elevate their marketing strategy and operations. Emma’s background is in brand strategy and she previously served as North American Chairman and CEO of renowned creative agency BBH. After 19 years in the US, Emma is now London-based.

David Jones

Founder

David Jones

Founder

David created You & Mr Jones to harness the power of technology to improve marketing, to help clients do their marketing better, faster and cheaper. He’s also the co-founder of One Young World, the former global CEO of Havas and a founding member of the Facebook Client Council.

Jean-Marc Antoni

Founding Partner

Jean-Marc Antoni

Founding Partner

Jean-Marc is a Founding Partner and our Global CFO. He drives the profitable growth of the group, and in 2019 oversaw the realisation of our $1.3b valuation. Prior to his role at You & Mr Jones, Jean-Marc was Global CFO at Havas, the $2.4 billion revenue marketing and advertising holding company. Jean-Marc is based in Paris.

Julie Hardy

Partner

Julie Hardy

Partner

Julie specialises in digital transformation, omnichannel and Direct-To-Consumer strategy, primarily in the beauty and luxury sectors. She works with our clients to design future-proof brand ecosystems and growth-hacking programs, building synergies across group companies. After 10 years in NY, she is now based in Paris.

Ron Croen

Partner

Ron Croen

Partner

Ron, who is based in San Francisco, has managed our Brandtech Ventures investment activity since the founding of the group. He is an entrepreneur and start-up advisor, and prior to joining You & Mr Jones founded and led through IPO Nuance Communications, the global leader in speech recognition and related technologies.

No matter who you are, most of the smartest people work for someone else

Paulette Forte

Associate Partner

Paulette Forte

Associate Partner

Paulette is Chief People Officer for the You & Mr Jones Group, working at our NY headquarters. She came to the group from the NBA and her Human Resources expertise spans organizational development, talent acquisition, employee relations, succession planning, leadership development, as well as diversity & inclusion.

Every brand has a powerful compelling story, it just needs great storytellers to bring it to life

Daniel Floyed

Partner

Daniel Floyed

Partner

Daniel leads global group clients to create and deliver integrated Brandtech solutions for their businesses. He has over 20 years of experience, leads our gaming capability and prior to joining the group ran Havas UK. Daniel is a Partner at You & Mr Jones and is involved in our purpose beyond profit, One Young World, since its inception.

Karima Otmani

Associate Partner

Karima Otmani

Associate Partner

Karima joined group leadership in January 2021, having spent the previous eighteen months as Deputy Group CFO, working with the finance team in Paris. A background in audit and transactions at PwC in Paris and London, internal audit for Etam, Richemont and Publicis, as well as four languages spoken, gives Karima the expertise to head up, alongside our global CFO, our global Brandtech group to the next level in terms of financial controls.

George Prest

Partner

George Prest

Partner

George also co-manages Blood, the group’s strategic and creative consultancy. Prior to joining in 2015, George held the position of Global Executive Creative Director at R/GA, and before that ran Creative and sat on the Executive Board for the multi-award winning advertising agency, Lowe London.

André Pinto

Partner

André Pinto

Partner

André is Paris-based and is responsible for group M&A. Before You & Mr Jones, he served variously as Regional CFO for Havas in Brussels, Buenos Aires, Madrid, New York, London and Hong Kong, as Head of M&A for Havas, and as Global CFO for Publicis Worldwide. Andre’s career has seen him make over 120 majority stake deals across all global markets.

Rebecca Sykes

Associate Partner

Rebecca Sykes

Associate Partner

Rebecca is based in London primarily focused on group growth and synergy, across the technology and automotive sectors. She also brings considerable experience in the development of innovative brand content creation models, knowledge she honed as CEO, Mofilm. Rebecca joined the You & Mr Jones central team in 2021.

Annette Stover

Partner

Annette Stover

Partner

Annette brings over 20 years of experience to her role at You & Mr Jones. She held roles at Havas including CMO, Chief of Staff/NY, Chief Operating Officer/NY and Global chief of Staff and her group role encompasses operations, sustainability, business development and onboarding, acquisitions, investments, start-ups and integration.

Drew Burdon

Partner

Drew Burdon

Partner

Drew is a highly experienced strategist, technologist and design-thinker based in London. An ex-Executive Strategy Director at DDB Worldwide and R/GA London, he heads up our consultancy practice, Blood, drawing on his 20 years of experience guiding brands such as Nike, Volkswagen and Beats by Dr Dre.

Brands used to be defined by what brands said to people, now they're defined by what people say to people

Recent News

The latest news & announcements from You & Mr Jones

Press Coverage & Releases

You & Mr Jones Hires First Chief People Officer. The appointment comes as the technology holding company sets its sights on further growth.

Adweek — January 2021

You & Mr Jones raises $260 million, hires NBA’s Paulette Forte as chief people officer

Campaign — January 2021

You & Mr Jones completes series B and hires first Chief People Officer to manage exponential growth

January 2021

New holding companies are on the rise

Business Insider - August 2020

How the alternative holding agency groups are hitting growth spurts even during the downturn

Digiday - August 2020

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States

June 2020

You & Mr Jones creates world's leading global influencer business

August 2020

You & Mr Jones raises $200MM to further scale its ability to deliver enterprise level technology-driven marketing solutions for the world’s leading brands

December 2019

Brandtech Group You & Mr Jones acquires majority stake in Inside Ideas Group — parent company of Oliver

January 2019

You & Mr Jones Valued at $1.3 Billion

The Wall Street Journal — December 2019

You & Mr Jones Takes Majority Stake in Internal Marketing Firm

The Wall Street Journal — January 2019

Rebecca Sykes named CEO of MOFILM, the world’s leading people-powered marketing company

April 2018

AI Foundation raises $10 million to launch products that benefit humanity

Venturebeat.com — September 2018

You & Mr Jones bolsters artificial intelligence investments, promotes Sarah Davies and Julie Hardy, hires Daniel Floyed

The Drum — September 2018

A new type of ad agency is catering to brands born on digital channels – and industry giants need a plan

Business Insider — May 2018

Video platform VidMob expands to London with You & Mr Jones as an investor

More About Advertising — May 2018

Traackr Raises $9 Million in Series B Funding to Fuel Influencer Marketing Technology for Global Brands

Martechseries — April 2018

Rebecca Sykes tapped as Mofilm global CEO to pursue 'culturally relevant creative'

The Drum — April 2018

Sykes Named CEO Of MOFILM

Mediapost.com — April 2018

Why former Havas chief David Jones invested in Bafta-winning agency Gravity Road

The Drum — March 2018

Gravity Road sells controlling stake to You & Mr Jones

Campaign — March 2018

You & Mr Jones announces investment in Pinterest to tap into the promise of visual search & marketer value

October 2017

You & Mr Jones takes majority stake in mobile specialist Mobkoi

Campaign — June 2017

You & Mr Jones acquires mobile marketing company Mobkoi

June 2017

You & Mr Jones leads investment round in pioneering AI-driven conversational marketing platform, Automat and announces investment in AI-start-up Crossing Minds

June 2017

Betting big on mobile augmented-reality games

The Wall Street Journal — November 2017

20 million reasons why You & Mr Jones is high on Pinterest

Adweek — October 2017

Kate Spade uses AR to lure shoppers to Paris flagship during fashion week

Glossy — September 2017

You & Mr Jones continues investment spree

The Wall Street Journal — July 2017

Is 'Brandtech' the new marketing?

CMO.com — July 2017

Mobile marketing startup Mobkoi acquired by You & Mr Jones

The Drum — June 2017

You & Mr Jones Takes Majority Stake in Data Company Fifty-Five

January 2016

David Jones raises $350 million to launch first global brandtech group

June 2015

Social Feed

Businesses that have a purpose beyond just profit will be the ones who succeed

One Young World

Described by CNN as the ‘Young Davos’, One Young World is a registered charity, created by Kate Robertson and our founder David Jones, that empowers brilliant young people to drive positive change in the world and we’ve made One Young World a shareholder in You & Mr Jones.

So, if we do well, they do too.